The IKIGAI project was presented at the 1st LOGISTOP Scientific and Technological Congress, held on 6-7 October 2026 in Valencia, Spain. Stefania Pesavento, Senior Innovation Consultant at Transport, Mobility & Logistics (TML), presented the project’s Paris use case, demonstrating how Physical Internet principles can be translated into practical urban logistics operations through synchromodal transport, data-driven coordination and shared infrastructure.
Organised by LOGISTOP, the Congress brought together businesses, researchers, technology providers and public institutions to explore the future of logistics under the theme “Logistics that connects, adapts and transforms”. Discussions covered sustainability, resilience, digitalisation, interoperability, intermodal transport and urban logistics, with an emphasis on translating innovation into practical applications.
From Physical Internet principles to urban logistics operations
Stefania’s presentation focused on the Paris demonstration within IKIGAI’s Smart and Synchromodal Urban Hubs pilot, which also includes a living lab in Esplugues, in the Barcelona metropolitan area. The initiative explores how shared infrastructure, sustainable transport modes and intelligent coordination can support more efficient, flexible and zero-emission last-mile logistics.
In Paris, the use case combines river transport with urban distribution, exploring how barges can function as mobile logistics hubs, with onboard sorting capabilities and cargo bikes supporting final delivery. The objective is not simply to replace road transport with inland waterways, but to coordinate different transport modes according to operational requirements.
As Stefania explained, synchromodality is about selecting and coordinating the right mode, at the right time, for the right flow. This requires looking beyond individual transport assets towards an integrated logistics system in which infrastructure, operators, data and transport services work together.
Building on real operations and measurable evidence
A central element of the Paris use case is its focus on existing ambient-temperature business-to-business (B2B) operations. Rather than developing a logistics model exclusively through theoretical assumptions, IKIGAI is starting from real operational flows to establish a baseline against which alternative configurations can be evaluated.
This approach makes it possible to assess how different transport arrangements perform in practice and identify opportunities for improvement. Operational data plays a critical role, providing the evidence needed to understand current performance, compare alternative scenarios and develop optimisation recommendations.
By connecting real-world operations with data-driven analysis, the use case aims to support informed decisions about how synchromodal urban logistics can be organised and improved. This includes understanding the conditions under which river transport, urban hubs and zero-emission last-mile vehicles can operate as parts of a coordinated system.
Scaling synchromodal logistics beyond a single demonstration
The longer-term ambition of the Paris use case is to determine whether the model can be expanded and replicated. Several questions will guide this next phase: can the approach be extended from ambient goods to temperature-controlled products? Can additional freight flows and logistics operators be integrated? And can operational processes be standardised sufficiently to support implementation in other cities?
These questions are particularly important from a Physical Internet perspective. The value of the demonstration lies not only in combining river transport with last-mile delivery, but in developing the interoperability, coordination mechanisms and standardised processes required for wider adoption.
The Paris and Esplugues living labs provide complementary environments for exploring these challenges. While Paris focuses on the potential of river-based mobile hubs, Esplugues examines fixed and mobile micro-logistics hubs and the coordination of zero-emission urban transport. Together, they contribute to IKIGAI’s broader objective of developing interconnected and collaborative logistics networks.
The presentation at LOGISTOP Congress reinforced an important distinction: a Physical Internet use case must demonstrate more than an innovative transport operation. It must explore how different actors, modes and resources can be coordinated, scaled and replicated through common processes and interoperable systems.
By grounding its approach in real operations and measurable performance, IKIGAI aims to generate practical evidence on how synchromodal logistics can contribute to more efficient, sustainable and collaborative urban freight networks.
Participation of the IKIGAI project at the ALICE Logistics Innovation Summit
The IKIGAI project took part at the Logistics Innovation Summit 2025, held on 23-24 October at the Tangla Hotel in Brussels. Through its participation, IKIGAI underscored its mission to accelerate the adoption of the Physical Internet (PI) by 2040 and support the European Green Deal objectives.
IKIGAI workshop “Towards Standards for the Physical Internet: Building the Foundations for Global Interoperability”
On 22 October 2025, the IKIGAI Project took part in the international workshop “Towards Standards for the Physical Internet: Building the Foundations for Global Interoperability”, held in Brussels and co-organised by ALICE (Alliance for Logistics Innovation through...
Why Is the project titled IKIGAI
In Japanese, ikigai means “a reason for being” – the point where what we love, what the world needs, what we are good at, and what we are paid for intersect. This concept is not just a name; it is the foundation of the IKIGAI Project’s purpose and vision.
IKIGAI represents a deeply held belief that the Physical Internet (PI) is essential to the future of logistics.
Project coordinator
ikigai@fitconsulting.it

This project has received funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No 101202912. Views and opinions expressed are however those of the author(s) and do not necessarily reflect those of the European Union or the granting authority. Neither the European Union nor the granting authority can be held responsible



