IKIGAI is an EU-funded project supporting the digital and green transition of freight transport and logistics in Europe
The project scales up five industry-driven logistics innovations that promote shared capacities and resources, harmonised digital processes, and integrated emissions tracking and reduction mechanisms. These innovations enable collaborative transport and logistics services across networks, including urban logistics. Focusing on measurable business impact, IKIGAI delivers practical tools, large-scale pilots, and a governance framework to facilitate the adoption of and compliance with the Physical Internet vision.
IKIGAI project : key facts and figures
DURATION
42 months
From July 2025
to December 2028
EU FUNDING
€15 million
Co-funded by the Horizon
Europe Programme
PARTNERS
30+ organisations
including industry leaders,
SMEs, research centres,
and public authorities
LOGISTICS INNOVATIONS
5 real-world pilots
Covering urban hubs, port zones, intermodal transport, digitalisation and data governance, and packaging standards Europe Programme
Become a PI Ambassador
Support the transition to digital and zero-emission logistics by joining the PI Ambassadors Community. Share your expertise, promote standardised processes, and gain recognition within Europe’s logistics innovation community.
What is the Physical Internet Norm?
The Physical Internet Norm (PI Norm) defines common procedures to align logistics operations with digital and zero-emission goals. Discover how your organisation can prepare for compliance and benefit from streamlined, interoperable logistics services.
Physical Internet Observatory
Follow developments in Physical Internet implementation through the Physical Internet Observatory (PI Observatory). This expert-led knowledge hub collects data from pilots, showcases practical use cases, and shares emerging standards driving.
Latest news and events
IKIGAI at IPIC 2026: Multimodal hubs, ports and deployable nodes
At IPIC 2026 in Bordeaux, the IKIGAI project showcased methodologies and tools to help scale Physical Internet innovations beyond pilot projects. Discussions highlighted the importance of interoperability, governance, stakeholder collaboration and readiness assessment to accelerate the deployment of scalable, zero-emission logistics solutions.
Physical Internet maturity model for corporations
The ALICE–JPIC webinar explored Japan’s Physical Internet Maturity Model (PIMM), highlighting how structured maturity frameworks, collaboration and international exchange can support scalable, interoperable and zero-emission logistics transformation.
IPIC 2026 webinar III Artificial Intelligence Applications for the Physical Internet
The third IPIC 2026 webinar explored how AI can support the Physical Internet through data-driven decision-making, adaptive collaboration and shared logistics planning. Organised with ALICE, IKIGAI and KEDGE Business School, the session highlighted practical approaches to more collaborative, efficient and zero-emission urban logistics systems, demonstrating how AI can help operationalise Physical Internet principles in real-world logistics networks.



