Season’s Greetings from the IKIGAI project!
As 2025 comes to an end and we prepare for a promising year ahead, the IKIGAI consortium would like to wish our community, partners and supporters a peaceful festive season and a positive start to the New Year.
This period offers a welcome opportunity to pause and reflect on what lies ahead. From July onwards, the IKIGAI project brought together companies, cities, logistics innovators and changemakers from across Europe with the aim of advancing a more collaborative, efficient and decarbonised logistics ecosystem. Our shared ambition is clear: to accelerate progress towards zero-emission, Physical Internet-enabled freight transport through practical standards, real-world pilots and a forward-looking Twin Transition Genome.
In short, we will spend 2026 doing what many of us secretly hope for when packing away the Christmas decorations: creating harmonised systems, improving flows and reducing unnecessary load.
Thank you for being part of this journey. We look forward to continuing our collaboration, sharing insights, and delivering value.
Wishing you Season’s Greetings, a Merry Christmas, and a Happy New Year filled with clarity, good connections and well-coordinated networks.
Participation of the IKIGAI project at the ALICE Logistics Innovation Summit
The IKIGAI project took part at the Logistics Innovation Summit 2025, held on 23-24 October at the Tangla Hotel in Brussels. Through its participation, IKIGAI underscored its mission to accelerate the adoption of the Physical Internet (PI) by 2040 and support the European Green Deal objectives.
IKIGAI workshop “Towards Standards for the Physical Internet: Building the Foundations for Global Interoperability”
On 22 October 2025, the IKIGAI Project took part in the international workshop “Towards Standards for the Physical Internet: Building the Foundations for Global Interoperability”, held in Brussels and co-organised by ALICE (Alliance for Logistics Innovation through...
Why Is the project titled IKIGAI
In Japanese, ikigai means “a reason for being” – the point where what we love, what the world needs, what we are good at, and what we are paid for intersect. This concept is not just a name; it is the foundation of the IKIGAI Project’s purpose and vision.
IKIGAI represents a deeply held belief that the Physical Internet (PI) is essential to the future of logistics.



