News & Events
Why Is the project titled IKIGAI
In Japanese, ikigai means “a reason for being” – the point where what we love, what the world needs, what we are good at, and what we are paid for intersect. This concept is not just a name; it is the foundation of the IKIGAI Project’s purpose and vision.
IKIGAI represents a deeply held belief that the Physical Internet (PI) is essential to the future of logistics.
kick-off meeting in Rome
On 8-9 July 2025, the IKIGAI consortium gathered in Rome for its official Kick-off Meeting, hosted by project coordinator FIT Consulting srl. This two-day event marked the formal launch of IKIGAI, a Horizon Europe project dedicated to advancing the Physical Internet (PI) and achieving the twin transition of logistics digitalisation and decarbonisation in Europe.
