Inspired by the Japanese concept meaning “a reason for being,” IKIGAI reflects the project’s purpose: enabling a logistics ecosystem that is both sustainable and valuable to society. The project aligns freight transport and logistics operations with the Physical Internet (PI) vision, helping companies to transition towards a greener, more efficient, and collaborative future, known as Twin Transition.

IKIGAI is a Horizon Europe Innovation Action supporting the digital and green transition of freight logistics. It demonstrates five Logistics Innovations in real-life settings that contribute to reducing carbon emissions, sharing and pooling of resources, and optimising operation’s efficiency. The project defines the PI Norm, and executes readiness assessments. It also delivers a neutral governance framework establishing the PI Coalition. The expected results are scalable innovative solutions, harmonised standards and practical tools to help companies in reaching PI-compliant practices, accelerating progress towards zero-emission logistics by 2050.
IKIGAI helps logistics companies in their readiness to reach decarbonisation goals, managing regulatory pressure and market volatility, removing major barriers to scalability of their innovative solutions. The project provides solutions that enhance resource efficiency, reduce operational costs and strengthen supply chain resilience. By joining the IKIGAI PI community, companies can easily access tried-and-tested innovations, digital standards and benefit of collaborative platforms that will boost their competitiveness in an ever-evolving logistics setting.

The Physical Internet (PI) is a vision for a global, open and interconnected logistics network based on standardised processes. Similar to how data flows across the Internet network, it promotes the seamless movement of goods through shared infrastructures and digital protocols.