IKIGAI is an EU-funded project supporting the digital and green transition of freight transport and logistics in Europe
It scales up five Industry led Logistics Innovations that enable shared capacities and resources, standardised digital processes, emissions tracking, reductions book and claiming, and collaborative transport and logistics services across networks and including urban logistics. With a focus on business impact, IKIGAI provides tools, pilots, and a governance framework to support adoption of and compliance with the Physical Internet vision.
IKIGAI project : key facts and figures
DURATION
42 months
From July 2025
to December 2028
EU FUNDING
€15 million
Co-funded by the Horizon
Europe Programme
PARTNERS
30+ organisations
including industry leaders,
SMEs, research centres,
and public authorities
LOGISTICS INNOVATIONS
5 real-world pilots
Covering urban hubs, port zones, intermodal transport, digitalisation and data governance, and packaging standards Europe Programme
Become a PI Ambassador
Support the transition to digital and zero-emission logistics by joining the PI Ambassadors Community. Share your expertise, promote standardised processes, and gain recognition within Europe’s logistics innovation community.
What is the Physical Internet Norm?
The Physical Internet Norm (PI Norm) defines common procedures to align logistics operations with digital and zero-emission goals. Discover how your organisation can prepare for compliance and benefit from streamlined, interoperable logistics services.
Physical Internet Observatory
Follow developments in Physical Internet implementation through the Physical Internet Observatory (PI Observatory). This expert-led knowledge hub collects data from pilots, showcases practical use cases, and shares emerging standards driving.
Latest news and events
Why Is the project titled IKIGAI
In Japanese, ikigai means “a reason for being” – the point where what we love, what the world needs, what we are good at, and what we are paid for intersect. This concept is not just a name; it is the foundation of the IKIGAI Project’s purpose and vision.
IKIGAI represents a deeply held belief that the Physical Internet (PI) is essential to the future of logistics.
kick-off meeting in Rome
On 8-9 July 2025, the IKIGAI consortium gathered in Rome for its official Kick-off Meeting, hosted by project coordinator FIT Consulting srl. This two-day event marked the formal launch of IKIGAI, a Horizon Europe project dedicated to advancing the Physical Internet (PI) and achieving the twin transition of logistics digitalisation and decarbonisation in Europe.
